For the last several years, Asian companies have been fulfilling to the American market. But with more Asian buyers turning to eCommerce, domestic companies are looking to fulfill to Asia. Is it right for your company? Many top analysts and experts think that you should. According to recent Forrester research, eCommerce in the Asian marketplace “will nearly double from $733 billion in 2015 to $1.4 trillion in 2020.”
The upward trend in the Asian retail market is expected to continue, despite a plateau in the economies overall. With the middle and upper class becoming larger in countries like China and India – there is more demand for online commerce. Entering a global market is not without its obstacles, however. Having a strong shipping component of your order management system that is capable of handling the unique nature of the Asian eCommerce landscape is essential to success in entering the largely untapped potential of selling globally in Asia. What are the other considerations?
Markets like Japan and South Korea have been major players in eCommerce spending for several years now – and the competition is getting fierce. With many of the products being sold manufactured in neighboring nations, shipping is quicker than international. When going after these competitive markets, it’s important to give enticing shipping offers, these buyers tend to be less apt to pay for international shipping surcharges when they can get the item elsewhere without one.
A logistics management system that can automatically pick the lowest cost shipping option can save product margin and manual hours configuring these yourself for international shippers.